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This translation of “What would Google do?” by Jeff Jarvis is being published at a very crucial, historic moment for the world and Greece in particular, which is going through a major crisis in its economy and values. On the level of creativity, business, public administration and finally society itself, the country feels it has reached an impasse. While there is no shortage of people talking about opportunities, very few of them speak in specifics. The book you are about to read manages to be very specific since the writer focuses on solutions and not problems, and where others foresee disasters he detects major opportunities.
“What would Google do?” is not just another book concerned with the relationship between business and the Internet. It is about society’s relation with the Internet and how each and every one of us relates to its bewildering rate of change. Jarvis speaks the language of the blogger: a simple, direct language without elaboration. Essentially, what he offers us is a manual, a map which will help us in the years to come. It is a cohesive attempt to analyze a technological miracle whose influence is felt everywhere. The huge changes that have taken place in the age of the Internet have stimulated journalists like Jarvis to make observations, analyze models and to apply them experimentally on new levels. (περισσότερα…)
